Your lead generation strategy
Some products or services don’t require much consideration before purchasing. But most of them do. As a customer, you go on a journey. First you become aware, then you consider and finally you make a decision. And then, probably the most important one, the connection.
Lead generation is the process of attracting and collecting potential customers (leads) for your product or service. This can be done through various strategies, such as offering valuable content, optimizing your website for search engines (SEO), advertisements, email campaigns, and social media. A constant stream of interested prospects for your organization.
As a freelance online marketing specialist, I help you create the right strategy with the right tools to define, reach and connect your target group to your organization.
View my diplomas and 8+ years of work experience on LinkedIn.
Buyer persona
I actually want to know everything. What does the ideal customer look like, and what are their needs? And what exactly does your organization have to offer? We define the target group in detail and form buyer personas.
Customer journey outline
How does the target group behave online? Do they orient themselves via blogs or social media, delve deeper into a download or watch a webinar? We take every touchpoint into account and shape the customer journey from start to finish.
A lead magnet
We then look for a sweet spot, a lead generator, a lead magnet… Something for which the target group would love to connect with your organization.
Content creation
Then it is time to start creating. With consistent, valuable and (SEO) optimized content, we speak the language of the target group and guide them through the customer journey.
Forms & CTA's
We make it as easy as possible for the target group to take action. With simple forms, a chat and other Call-To-Actions. For example, a demo, a free download, an interesting webinar or a game activation.
Lead nurturing
In the consideration process, we provide the target group with any information they need. We ‘feed’ the lead step-by-step until he is ready to make a choice. We monitor how far the lead is in this process with lead scoring.
Advertising
With Google, Bing, LinkedIn, YouTube, TikTok and/or Meta advertising we can distribute the campaign extra powerfully. Together with specialists we ensure adequate targeting to increase the reach and engagement of the campaign.
Data and reporting
In order to learn from the campaign and optimize it at the same time, we ensure good measurability and a clear dashboard with the results.
Build a connection
We don’t let customers become only ‘acquaintances’, but ambassadors of the organization and invest in the relationship. This opens doors for collecting reviews, customer cases and the creation of User Generated Content (UGC).
Interim online marketeer
Does your marketing team need some reinforcement? Do you need specific expertise for a new project? Or are you looking for temporary support to replace a sick or pregnant colleague? As an interim online marketeer, I am available 8-16 hours a week to strengthen your organization as a member of your team.*
Collaborate with a click
I value a personal connection. That makes working together not only more fun, but also more successful. Customers are also just human, right? 
In addition, I guarantee you:
- Flexibility
The flexibility and efficiency of freelance with agency-level services. - Open communication
Direct, clear and understandable communication about the agreed work. - The next step
Your challenge becomes my challenge. With a broad approach, we achieve your goal together.
